The Co-creation Mindset
Experimental Discovery
Apply an empirical mindset to learn iteratively how to deliver the most value.

Empirical research is research using empirical evidence. It is a way of gaining knowledge by means of direct and indirect observation or experience. Empiricism values such research more than other kinds. Empirical evidence (the record of one's direct observations or experiences) can be analyzed quantitatively or qualitatively. Quantifying the evidence or making sense of it in qualitative form, a researcher can answer empirical questions, which should be clearly defined and answerable with the evidence collected. Research design varies by field and by the question being investigated. Many researchers combine qualitative and quantitative forms of analysis to better answer questions which cannot be studied in laboratory settings, particularly in the social sciences and in education.

In some fields, quantitative research may begin with a research question (e.g., "Does listening to vocal music during the learning of a word list have an effect on later memory for these words?") which is tested through experimentation. Usually, a researcher has a certain theory regarding the topic under investigation. Based on this theory, statements or hypothesis will be proposed (e.g., "Listening to vocal voice has a negative effect on learning a word list."). From these hypotheses, predictions about specific events are derived (e.g., "People who study a word list while listening to vocal music will remember fewer words on a later memory test than people who study a word list in silence."). These predictions can then be tested with a suitable experiment. Depending on the outcomes of the experiment, the theory on which the hypotheses and predictions were based will be supported or not, or may need to be modified and then subjected to further testing.

Empirical Mindset: How to deliver value continuously
Using the scientific principle of empiricism to replace planning with course correction.
2 minute read
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Planning is the act of deciding on a future outcome and creating a sequence of actions to be taken to create the intended future state. In deciding the future state, we analyze the current situation, and choose what should be changed in order to produce the desired outcome. The challenge is that from the moment the outcome is decided on, our reality changes - leaving a potential future state that no longer satisfies the original necessity.

The natural solution is to make a better plan - incorporating more variables into the decision making and spending more time to understand how they can affect each other. The increase in planning complexity eventually leads to the creation of “expert” planners, whose function is to identify potential future states based on predictions of present variables.

There is another solution, one that reduces the reliance on the predictive nature of planning. Empiricism, or empirical adaptation, is the art of measuring progress against a pre-determined yardstick and adapting the activities to suit. Instead of focusing on creating a plan which incorporates enough variables to predict the future, we can identify an end state and take actions in that direction measuring how well our trial has succeeded.
Visibility: How to gain a view of the system
Visibility is a primary requisite for inspect and adapt.
1 minute read
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Much as been said about inspect and adapt. The concept is straight forward: inspect your situation and make a decision on a course correction. But the question is: do you really have all the data available to make an informed decision?