Creating experiments: How to craft a perfect experiment
Experimental Discovery

Creating experiments: How to craft a perfect experiment

Experiment, learn and adapt.

Joao Gamas profile image
Dec 12, 2019 • 1 min read

Even before we start, let's be honest. Experiments are, after all, experiments. If we knew how to make a perfect experiment, then it wouldn't be a trial but instead a project. That is to say, the power of experimenting is not in making perfectly crafted experiments - but instead in defining what we want to learn and how we will measure the results. Unfortunately there is just as much work to be done as in traditional methods, but it is different work. Instead of predicting the outcome (as in traditional methods), we want to define what good learning means - and then let the teams figure out how to best execute. The locus of control has shifted.

Having said all that, there are a host of things we can do to ensure we get the right learning from each experiment. The art is knowing how much effort to put in each activity, but that comes with practice. It actually becomes pretty clear once you have executed a couple of experiments. So let's start with how an experiment should look like.

Anatomy of an experiment

Wikipedia defines an experiment as: "A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs when a particular factor is manipulated. They always rely on repeatable procedure and logical analysis of the results."

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Created on Dec 12, 2019 22:26,
last edited on Dec 12, 2019 22:26