The Power of Asking ‘Why’ cover image

The Power of Asking ‘Why’

Learn how to effectively use 'why' during customer problem research.

by  •  5 min read  •  42 Views
Customer Focus
Product Discovery
User Involvement
User-Centered Design


Not understanding the customer problem is one of the top reasons projects fail. The reality is that there are multiple customer problems to be resolved, and each must be understood. Harsh Vardhan shares a technique called the "Y-Map", which helps to raise awareness of lesser known reasons to build the product while uncovering gaps not identified during customer interviews.