The Data-Driven Job Story for Jobs-to-be-Done cover image

The Data-Driven Job Story for Jobs-to-be-Done

This approach to JTBD puts the process in the proper order - providing the targeting necessary to create the right products, with the right features.

Profile image of Mike Boysen
Sep 30, 2016 • 9 min read
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Innovation
Product Discovery
Jobs to be Done (JTBD)