The POWER of Marketing Narrative
Secrets used to write better customer-centric marketing stories, called the Story Circle.
Jan 17, 2018
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9 min read
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Marketing
Storytelling
User Engagement
Narrative Marketing
Summary
The human brain responds to the descriptive power of stories in deeply affecting ways. Storytelling gives life or meaning to a scenario and makes that emotional connection, provoking feelings of ecstasy, sorrow, or peace and captivating your audience. This article dives into the universal structure of every story in order to give you the ability to engage your audience.
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