Stop Using Agile with Waterfall Goals: Goal Agility with OKR cover image

Stop Using Agile with Waterfall Goals: Goal Agility with OKR

Moving to value-based delivery by ditching feature measurement and using OKRs to identify and measure customer value.

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Customer Value Model
Feature Factory
OKRs

Summary

Most organizations are still using an annual, waterfall, top-down process to create a static set of goals that conflicts directly with Agile. These organizations have become feature-factories, where many improvements are incremental at best. This talk by Felipe Castro shows how to define agile goals using OKR (Objectives and Key Results), the goal setting framework adopted by Google, Twitter, LinkedIn and Dropbox.