Don't Start with an MVP cover image

Don't Start with an MVP

What an MVP actually is and how to leverage its power.

by  •  12 min read  •  2 Views
Customer Development
Lean Startup
Minimum Viable Product (MVP)
Sweat Equity


An MVP (Minimum Viable Product) is a buzzword that we all have heard is the first thing you must get to on a new project. Except MVP is not what most people think it is. In this article Ash Maurya explains what it actually is through the use of a fictitious scenario, to help the reader visualize exactly why it is so talked about. It is a very easy read, with situational writing that helps you empathize with the problem to understand the value of an MVP.