Agile Marketing

Examining the power of asking for what you want from people, and in turn connecting with them individually, in order to engage your audience.

Through the experience of a street performer, the case is made to make a connection to your audience through the simple act of asking combined with the openness of giving. Amanda Palmer shares her story, and says that instead of making your audience pay for your services, you should let them. Ask, and in the process connect with them. New technologies have enabled us to create a new relationship between artist and fan.

Years of intrinsic lessons on storytelling distilled down to 22 slides.

Have you ever tried to tell a story but you couldn't keep the audience tuned to it? or maybe got stuck in the middle because you couldn't figure out how to end it? This text pinpoints a couple of fundamental rules to telling a good story.

Comparing business-centric and customer-centric marketing.

All storytelling approaches boil down to two polar opposites: business-centric and customer-centric marketing. On the business-centric model, the focus is on the business, it’s history, how it overcame adversity, and about the product/service provided. The customer-centric model, on the other hand, is all about empathizing with your audience by telling your customers story. Read to find out which one attracts 60% more business, and why.

Secrets used to write better customer-centric marketing stories, called the Story Circle.

The human brain responds to the descriptive power of stories in deeply affecting ways. Storytelling gives life or meaning to a scenario and makes that emotional connection, provoking feelings of ecstasy, sorrow, or peace and captivating your audience. This article dives into the universal structure of every story in order to give you the ability to engage your audience.

How marketers can target high risk customers by identifying the characteristics that correlate with high sensitivity to a given intervention.

Eva Ascarza shares new research based on field experiments with over 14,000 customers that suggests that the traditional A/B testing churn prevention strategy used by marketers isn't as effective in reducing churn rates and maximizing ROI. The author argues that instead, firms should use A/B test data alongside customers’ behavioral and demographic data to determine which subgroup of customers will be most sensitive to the specific intervention that’s being considered. As such, they can easily target their campaigns at the most receptive customers to mitigate churn and boost ROI.