Strategic analysis is the process of researching and analyzing an organization’s environment, both internal and external, to inform strategic decision-making. This cluster equips learners with the tools and methodologies needed to conduct thorough strategic analyses, including SWOT analysis, PESTLE analysis, and competitive analysis. By mastering strategic analysis, professionals can gain a deeper understanding of their organization’s position in the market, identify opportunities and threats, and make informed decisions that align with long-term goals.

This cluster is ideal for strategic planners, business analysts, and executives. Practical outcomes include improved analytical skills, enhanced ability to identify strategic opportunities, and a stronger foundation for strategic planning.

Learners will explore techniques such as environmental scanning, scenario planning, and value chain analysis. Tools like strategic analysis frameworks, market research tools, and competitive intelligence software will be covered to help learners conduct comprehensive strategic analyses.