Managing Products

Product Ownership

Building the right products through value-driven production delivery.
Flexible Schedule
Invest 20 minutes a day
2 Credentials
Accredited by ICAgile
28 Cohorts
4 Active this week
Product Ownership focuses on the collaboration within the organization to build a product or suite of products. It aims to maximize value delivery at various levels of the enterprise, by ensuring that production remains customer-focused. It has the capacity to reshape the enterprise into a value-based organization with concepts centered organizational alignment, adaptive planning, the establishment of value teams to set priorities, and techniques for spreading value-based approaches such as product roadmapping, progressive elaboration, and frequent cross-program communication.

Domains in this track

Target Audience

Relevant roles include Business Analysts, Product Owners, Product Managers, Business Subject Matter Experts, or anyone aspiring to these roles. Also, anyone with a curiosity about agile approaches to value-driven software delivery, or those working in organizations on a business agility journey will benefit from this learning track.

Product Definition

Product management is an organizational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle. Similarly, product lifecycle management (PLM) integrates people, data, processes and business systems. It provides product information for companies and their extended supply chain enterprise.

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