Personal branding is about defining and promoting your unique professional identity. It involves showcasing your strengths, values, and expertise to stand out in the job market.

This cluster is critical for professionals who want to differentiate themselves and build a strong reputation in their industry. By mastering personal branding, you'll be able to effectively communicate your value to potential employers, clients, and peers, leading to greater career opportunities.

Techniques such as crafting a personal brand statement, maintaining a professional online presence, and networking are key to building a successful personal brand.