Public relations (PR) in an agile marketing context involves managing the public image of a brand in a rapidly changing environment. This cluster focuses on teaching learners how to adapt PR strategies to be more responsive, transparent, and aligned with real-time events. By mastering agile PR practices, professionals can enhance brand reputation, manage crises more effectively, and build stronger relationships with the media and the public.

This cluster is ideal for PR specialists, communication managers, and brand strategists. Practical outcomes include improved crisis management, enhanced media relations, and better alignment of PR efforts with business objectives.

Learners will explore techniques such as agile crisis communication, real-time media monitoring, and stakeholder engagement strategies. Tools like media monitoring software, social listening platforms, and PR management tools will be covered to help learners execute agile PR strategies effectively.