Master the art of Qualitative Research to gain deep insights into user behaviors, needs, and motivations. Qualitative research involves collecting and analyzing non-numerical data, such as interviews, observations, and open-ended surveys, to understand the underlying reasons behind user actions.

This cluster is essential for researchers, designers, and product managers who need to develop user-centered products and services. By mastering qualitative research techniques, you'll be able to uncover rich insights that inform design decisions and improve user experiences.

Explore various methods such as interviews, focus groups, and ethnographic studies to gather meaningful qualitative data.