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Marketing

Turn market insight into positioning, campaigns, and growth that customers choose.

Unites strategy, creative execution, and measurement to position brands, reach the right audiences, and generate profitable demand. Covers segmentation and value propositions, channel planning, content and messaging, pricing strategy, experimentation and automation, and analytics that link spend to outcomes.

Tracks available in Marketing

Marketing Strategy

Developing and implementing marketing strategies that drive business growth.

Digital Marketing

Advertising and Promotion

Techniques to communicate and promote products or services to target audiences.