Driving service innovation is key to staying competitive in today’s fast-paced market. This concept focuses on creating new or improved services that meet evolving customer needs and preferences. By mastering service innovation, you’ll enhance your ability to innovate and differentiate your offerings in the marketplace.

This cluster is essential for innovation managers, service designers, and product managers who are responsible for driving growth and differentiation through innovative services. You’ll gain practical skills in identifying opportunities, generating ideas, and implementing innovative solutions that add value to customers and the business.

Techniques such as design thinking and prototyping are vital for fostering a culture of innovation and driving successful service innovations.