User Experience (UX)

How the Nordstrom Innovation Lab created, tested and built an iPad app in just one week.

Focus on the job, and all else will follow.

Creating personas helps team members understand the story and the relevant context of the users. They should assist the team make decisions and innovate faster. Nikki Anderson shares how to create JTBD Personas - from the initial research, the definition of a goal, choosing which information should be included, outlining, and designing the persona.