Concept development involves creating and refining new ideas and concepts for products or services. This cluster focuses on helping learners transform ideas into viable business concepts that can be developed and brought to market. By mastering concept development, professionals can enhance their innovation capabilities, reduce the time from idea to launch, and increase the likelihood of market success.

This cluster is ideal for product developers, entrepreneurs, and innovation teams. Practical outcomes include improved concept generation, better idea evaluation, and enhanced ability to bring innovative concepts to market.

Learners will explore techniques such as ideation, concept testing, and feasibility analysis. Tools like concept development frameworks, idea management software, and prototyping tools will be covered to help learners implement and manage concept development processes effectively.