Value Creation Models

Explaining how to use the Value Proposition Canvas to design products and services that customers really want.

The Value Proposition Canvas helps you design products and services that customers really want because it gets you to focus on what matters most to them. You won’t find success with the tool though if you don’t learn how to use it properly. In this session, Strategyzer co-founder Alex Osterwalder walks you through key best practices and techniques for getting the most out of the tool.

In today's connected world, it is easier and cheaper than ever to build products, which means that there are startups everywhere. With more choices for customers and investors, which is the right path for creating your unique venture? Ash Maurya shares nine years of experience on the two possible paths you can take - and the reason why one of them makes the most sense.