How To Talk To Your Customers (Despite Henry Ford and Steve Jobs) cover image
Customer Research

How To Talk To Your Customers (Despite Henry Ford and Steve Jobs)

Discover the power of daily customer conversations for product success.

Teresa Torres
Dec 26, 2011 • 6 min read
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Intermediate
Customer Insight Analysis
Effective Communication
Empathetic Listening
Feedback Collection
Listening Skills
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Summary

Explore the importance of engaging with customers daily to build successful products. This content challenges the notion that customer feedback is unnecessary, emphasizing the value of understanding customer problems rather than focusing on feature requests. It provides practical advice for conducting effective customer research, such as avoiding leading questions and listening more than talking. Learn how to uncover genuine insights and improve your product development process. A must-read for anyone involved in product management or customer research.

Takeaways

  • Avoid leading questions to ensure unbiased and valuable insights.
  • Engage with customers daily to maintain a clear understanding of their needs.
  • Focus on understanding customer problems rather than asking for feature requests.
  • Listen more and talk less to uncover genuine customer concerns.
  • Use feature requests as clues to identify real customer problems.

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