Change as a Product

Agile coach Yuri Maalishenko gives an Agile transformation talk focused at the organizational level in this video. Packed with well-detailed visuals, it notes that executives are the principal influencers of change and are often biased by the fact that change is seen as a one-off action. However, he clarifies that this is not the case as the company is usually bombarded by dynamic external events that cause many static Agile transformation efforts to fail. He urges that change should be implemented in steps with a dynamic strategy through the interactive delivery process to achieve customer and organizational value. Check the video webinar to hear more of his insights on the change as a product.