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Innovation Management

Outcome-Driven Innovation: JTBD Theory in Practice

Unlock the potential of Outcome-Driven Innovation to revolutionize your product strategy.

Tony Ulwick
Jun 21, 2017 • 37 min read
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Advanced
Customer Insight Analysis
Customer Journey Mapping
Innovation Culture
Market Needs Analysis
Strategic Thinking
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Summary

Outcome-Driven Innovation (ODI) is a transformative strategy that enhances a company's ability to innovate by focusing on customers' jobs-to-be-done. This method allows companies to redefine markets, discover hidden opportunities, and align organizational efforts to create measurable customer value. With a proven success rate, ODI offers a systematic approach to innovation, helping companies predict which products will succeed. Engage with this comprehensive overview to understand how ODI can transform your innovation process and drive growth.

Takeaways

  • Companies can significantly increase their success rate in innovation with ODI.
  • It helps discover hidden market opportunities and underserved customer segments.
  • ODI aligns organizational efforts towards a common goal, enhancing overall efficiency.
  • ODI transforms innovation into a predictable process by aligning with customer-defined metrics.
  • Outcome-Driven Innovation (ODI) focuses on understanding and addressing the customer's job-to-be-done.

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