Why You Aren’t Learning As Much As You Could From Your Experiments cover image
Problem Solving

Why You Aren’t Learning As Much As You Could From Your Experiments

Explore how critical thinking can enhance your A/B testing strategies.

Teresa Torres
Jan 12, 2016 • 12 min read
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Intermediate
Assumption Testing
Deductive Reasoning
Inductive Reasoning
Innovation Frameworks
Problem Analysis
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Summary

This article delves into the common pitfalls of A/B testing and emphasizes the importance of critical thinking in product management. Drawing from John Dewey's philosophy, it advocates for a systematic approach to experimentation, emphasizing inductive discovery and deductive testing. Product managers can enhance their testing strategies by applying these reflective thinking principles, leading to more meaningful insights and effective product development. Engage with this content to refine your experimentation skills.

Takeaways

  • Apply critical thinking principles to enhance product management and A/B testing.
  • Avoid jumping to conclusions without thorough reflection and analysis.
  • Start with inductive discovery to form a coherent theory before conducting experiments.
  • Systematic inquiry and reflection lead to more meaningful and actionable insights.
  • Use deductive testing to validate theories and generate new insights.

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