Product Discovery Basics: Everything You Need to Know cover image
Product Management

Product Discovery Basics: Everything You Need to Know

Explore structured approaches to continuous product discovery and customer engagement.

Teresa Torres
Aug 17, 2021 • 10 min read
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Intermediate
Continuous Feedback
Customer Insight Analysis
Customer Journey Mapping
Iterative Processes
Jobs To Be Done (jtbd)
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Summary

This article delves into the concept of continuous product discovery, contrasting it with traditional project-based methods. It emphasizes the importance of involving customers throughout the decision-making process and highlights key tactics and frameworks such as customer interviews and assumption testing. The piece encourages adopting a product mindset to continuously iterate and improve digital products, ensuring sustained value creation for both customers and businesses.

Takeaways

  • Adopting a product mindset focuses on outcomes and continuous improvement rather than just delivering outputs.
  • Continuous product discovery involves ongoing customer engagement to ensure product decisions align with user needs.
  • Opportunity solution trees provide a structured framework for aligning product discovery efforts with business outcomes.

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