The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them) cover image

The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them)

Teams who invest in research are quickly finding that their experiments are only as good as their hypotheses and experiment design.

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Sep 05, 2014 • 12 min read
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Experimentation
Continuous Learning
Market Research
Hypothesis
Hypothesis-testing
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