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Product Management

Scaling the Product Owner Role

Explore effective strategies for scaling the product owner role in complex product environments.

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Jun 27, 2016 • 5 min read
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Advanced
Product Lifecycle
Product Management Process
Product Owner
Product Roadmap
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Summary

Managing a complex product often requires scaling the product owner role to avoid decision-making by committee. This resource examines techniques to effectively scale product ownership, including feature and component owners, unbundling, and strategic-tactical roles. It emphasizes the importance of considering the product's life cycle stage when choosing the right approach. Discover actionable insights for successful product management and learn when to apply each technique.

Takeaways

  • Choosing the right scaling strategy depends on the product's life cycle stage.
  • Feature and component ownership can distribute workload in growing products post-market fit.
  • Single product ownership is effective for young products requiring rapid decision-making.
  • Strategic and tactical role separation aids in managing mature products with stable market positions.
  • Unbundling features into separate products can mitigate complexity and introduce new offerings.

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