Managing Products

Product Management

Aligning products with customers needs and the organization's purpose.
223 Cohorts
4 Active this week
40 Resources
Individually selected
Flexible Schedule
Invest 20 minutes a day
This track focuses on the skills required to identify and understand customers as well as discover and shape winning products. It takes a strategic and external-facing view of the product life cycle, as the role of the Product Manager becomes even more vital as organizations embrace business agility. As organizations become more customer-centric, there is a need to better understand and relate to customers. Product discovery and product strategy become key to aligning the product(s) with the organization’s purpose and customers’ needs.

Target Audience

Primary audience: Product Managers and aspiring product managers working in organizations on a business agility journey.

Domains in this track

Product Discovery

Also called Idea Generation, this is the activities conducted to figure out what should be built. Users are either studied or researched, a market size is estimated, possible product ideas are generated/aggregated and finally a business case is prepared to be presented to stakeholders.

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Product Management Process

The product development process encompasses all steps needed to take a product from concept to market availability. This includes identifying a market need, researching the competitive landscape, conceptualizing a solution, developing a product roadmap, building a minimum viable product, etc.

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Product Roadmap

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Product Vision

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Product Strategy

Una estrategia de producto describe una visión de futuro con este producto, el perfil del cliente ideal y el mercado al que servir, la salida al mercado y el posicionamiento (marketing), las áreas temáticas de inversión y las medidas de éxito. Una estrategia de producto establece la dirección para el desarrollo de nuevos productos. Las empresas utilizan la estrategia de producto en la planificación estratégica y el marketing para establecer la dirección de las actividades de la empresa. La estrategia de producto se compone de una serie de procesos secuenciales para que la visión se logre efectivamente. La estrategia debe ser clara en cuanto al cliente objetivo y al mercado del producto para poder planificar la hoja de ruta necesaria para alcanzar los objetivos estratégicos.

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Product Leadership

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Product Roles

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