“Build a product that solves a real pain point” isn’t accurate. Here’s a better version! cover image
Product Management

“Build a product that solves a real pain point” isn’t accurate. Here’s a better version!

Discover how to create irresistible offerings that captivate your target market.

Akash Mukherjee
Jul 02, 2022 • 3 min read
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Intermediate
Customer Needs Analysis
Customer Value Proposition
Customer-Centric Innovation
Product Innovation
Value Proposition

Summary

This insightful piece delves into the nuances of creating offerings that customers are eager to pay for. It challenges traditional assumptions about product development and emphasizes the importance of understanding customer desires beyond solving pain points. By exploring concepts like 'offer vs. build' and 'product vs. something,' it provides a fresh perspective on business success. Engage with this content to rethink your approach to value creation and customer satisfaction.

Takeaways

  • Customers are looking for enhancements and experiences, not just products.
  • Not all pain points are worth paying for; focus on what customers are eager to pay for.
  • Successful offerings can be categorized as painkillers, vitamins, or indulgences.
  • Value creation doesn't require building new products; existing solutions can be leveraged.

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