User-Centered Design

How the Nordstrom Innovation Lab created, tested and built an iPad app in just one week.

See how the Nordstrom Innovation Lab led by JB the lab manager and the development team created, tested, and built an iPad app in just one week. Their main focus was to leverage customer feedback through the process to develop an iPad App with the right customer features. On the first day, they created a user story map, then a prototype of the App in slides, and later implementation started. On the fifth day, a sunglasses selling App enabling salespeople to take customer pictures when buying sunglasses was rolled out. Customers would look at the images to choose the sunglasses that fascinate them and also features like renaming and zooming had been added using their feedback. Let's view the presentation to learn more about the power of customer feedback and teamwork.

Explaining how to develop an idealized conception of the redesign of any system.

Find out how Russell Ackoff and his team employed system redesigning and thinking to craft a mobile telecommunication system from scratch. Being led their the team lead, they are tasked to create a telephone system that is technologically feasible and operationally viable.

Providing you with a way to engage with the problem space and create a starting point for your vision of the thing you want to build.

An explanation of IDEO's Design Thinking process, to ensure we approach design in a human-centered way.

A well-detailed design thinking guide, briefly all the stages of designing a user-centered product that is important to them. The Institute of Design at Stanford takes us through these stages explaining what each step means, why it is important, and how to execute it as a design thinker. Open the article to learn about what, why, and how to Empathize, Define, Ideate, Prototype, and finally Test a product when designing.

Driving better designed products and services by leveraging experience visions to create deep awareness of what the user actually experiences.

As companies grow and positions become more specialized, employees no longer get exposed to the users' current experience with the product or service. This is what Jared M. Spool calls the "buildup of experience insulation". In this article, he shares how to bust through the insulation and make awareness a habit. He will convince you why deep awareness is the secret to growing enterprise design capability.

Step-by-step guide to the 5-day process for answering critical business questions through design, prototyping, and testing with customers.

Focus on the job, and all else will follow.

Creating personas helps team members understand the story and the relevant context of the users. They should assist the team make decisions and innovate faster. Nikki Anderson shares how to create JTBD Personas - from the initial research, the definition of a goal, choosing which information should be included, outlining, and designing the persona.

Written by Ada Rafalowicz and Havana Nguyen