Product Design

User-Centered Design

Envisioning and planning the creation of solutions to address problems.
Flexible Schedule
Invest 20 minutes a day
0 Credentials
Accredited by ICAgile
28 Cohorts
4 Active this week
  • something
  • Gamification
  • Graphic Design
  • Information Design
  • Prototyping
  • User Experience (UX)
  • User Interface Design (UI)
A broad concept that permeates many aspects of our lives, involving product design, sound, virtual reality, interaction, cars, video games, software interfaces, and the interior of homes and offices. It doesn’t focus purely on aesthetics, nor is it about adding ornaments to an item. First and foremost is it about making the user’s interaction with the environment more natural and complete.

Domains in this track


Gamification involves the application of game-design elements and game principles (e.g. point scoring, competition with others, rules of play) to non-game contexts. It can also be defined as a set of activities and processes to solve problems by using or applying the characteristics of game elements. Gamification commonly employs game design elements to improve user engagement, organizational productivity, flow, learning, crowdsourcing, knowledge retention, employee recruitment and evaluation, ease of use, usefulness of systems, physical exercise, traffic violations, voter apathy, and more. It is often used as an online marketing technique to encourage engagement with a product or service.

Graphic Design

Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common applications of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.

Information Design

Information design can be used for broad audiences (such as signs in airports) or specific audiences (such as personalized telephone bills). In this sense, information design is intricately linked to the audience it is aimed at. To the recipient, it explains facts of the universe and leads to knowledge and informed action - and thus selling organizations also use it in an effort to improve a user's trust of a product. The broad applications of information design along with its close connections to other fields of design and communication practices have created some overlap in the definitions of communication design, data visualization, and information architecture.


Teams build prototypes of varying degrees of fidelity to capture design concepts and test on users. With prototypes, you can refine and validate your designs so your brand can release the right products.

User Experience (UX)

UX is how your customers interact with your product. In the case of digital products (apps, websites), how the interactions between the app and the user are happening, how many steps a user has to take to get something done, how easy or difficult it is to find something or navigate somewhere in the app. All these crucial anecdotes are built and improved on in UX. As a PM, you need to put yourself in the customer’s shoes, and figure out if you find any difficulties using the product.

User Interface Design (UI)

User interface is the the actual interface (with buttons, colors, sliders, etc.) with which the user interacts while using your product. This is easily confused with UX. In UX, we decide interactions, such as if it should be an animation on the same page, or if it should be a new page in itself. Once the decisions on UX have been made, the UI team adds the actual interfaces, i.e., the actual colors, the actual animations, buttons, sliders and text boxes with which the user is going to interact.

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