Human-Centered Design

Transform generic user stories into meaningful narratives that drive empathy and innovation.

This resource challenges the traditional approach to writing user stories, emphasizing the importance of empathy and understanding real user needs. It critiques the use of generic 'as a user' statements and advocates for more descriptive personas that reflect the user's real-world context and challenges. By focusing on the human aspect, it encourages product teams to create meaningful user stories that truly resonate and drive product innovation. Dive in to discover how to make your user stories impactful and user-centric.

Embrace constraints to enhance creativity and design impactful user experiences.

This resource challenges the common perception that constraints stifle creativity, advocating for their role in enhancing design focus and efficiency. It argues that constraints serve as 'guardrails' that align design work with brand standards and user expectations, ultimately leading to more successful and cohesive projects. The content encourages designers to view constraints as allies that streamline decision-making and foster innovation within existing frameworks. Engage with this material to redefine how you approach design challenges.

Navigate corporate redesigns and startup creativity in design projects.

Explore the challenges and opportunities designers face in corporate redesigns versus startup projects. This text delves into the complexities of working with established brands, including untangling existing design elements and navigating corporate politics. Conversely, it highlights the creative freedom and innovation potential in startup environments. Discover how to leverage existing tools and fresh ideas to create impactful designs. Engage with insights on balancing structure and creativity in diverse design settings.