Customer Insights focus on understanding customer behaviors, preferences, and needs through data analysis. This cluster covers techniques for gathering, analyzing, and applying customer data to inform marketing strategies.
Quantitative Research involves the use of statistical and mathematical analysis to identify patterns in user behavior. This cluster covers techniques for designing surveys, experiments, and analyzing quantitative data.
Qualitative Research is about understanding user behaviors, motivations, and experiences through methods like interviews and observations. This cluster explores techniques for gathering and analyzing qualitative data.
Market Analysis involves evaluating market trends, customer needs, and competitive landscapes to inform product decisions. This cluster covers techniques for conducting thorough market research and analysis to guide product strategy and development.
Research Methods encompass various techniques for collecting and analyzing data, including both qualitative and quantitative approaches. These methods are essential for systematically investigating research questions and ensuring the validity and reliability of findings. Effective research methods underpin successful research outcomes.