Customer Analysis & Segmentation involves analyzing customer data and dividing the market into distinct segments based on specific characteristics. This cluster focuses on identifying target audiences, creating buyer personas, and tailoring marketing strategies to each segment.
Usability Testing is the process of evaluating a product’s ease of use by observing real users. This cluster explores methods for planning, conducting, and analyzing usability tests to improve user experiences.
Customer Feedback Loops involve the processes of collecting, analyzing, and acting on customer feedback to continuously improve products or services. This cluster covers feedback collection methods, analysis techniques, and improvement strategies.
Journey Mapping involves creating visual representations of the steps customers take when interacting with a service or product. This cluster focuses on understanding customer experiences, identifying pain points, and designing better interactions that enhance overall satisfaction. Mastering this concept will help learners improve customer journeys by identifying and addressing friction points.