Customer Interviews: Get Actionable Insights from Every Interview cover image
Customer Research

Customer Interviews: Get Actionable Insights from Every Interview

Unlock the secrets of customer interviews to enhance your product discovery process.

Teresa Torres
Mar 31, 2020 • 16 min read
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Intermediate
Continuous Feedback
Customer Insight Analysis
Customer Persona Development
Customer Voice Analysis
Opportunity Assessment
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Summary

Explore the importance of customer interviews in continuous product discovery. This guide covers essential topics such as defining customer interviews, selecting the right participants, and conducting effective interviews. Learn how to synthesize insights to discover unmet needs and opportunities, and how to communicate findings with stakeholders. Ideal for product teams seeking to improve their understanding of customer needs and enhance their product offerings. Start developing a sustainable habit of continuous interviewing today.

Takeaways

  • Automating the recruitment process can make continuous interviewing sustainable.
  • Customer interviews are crucial for understanding unmet needs and discovering opportunities.
  • Focus interviews on specific past behaviors to avoid cognitive biases.
  • Regular interviews help maintain a current understanding of customer needs and context.
  • Use interview snapshots to synthesize and communicate insights effectively.

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