Does Your Project Have a Purpose? cover image
Agile Leadership

Does Your Project Have a Purpose?

Too often, we evaluate and prioritize projects based solely on the business case.

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Antonio Nieto-rodriguez
Oct 11, 2021 • 6 min read
5.00 (1)
Purpose
Project Management
Strategic Planning
Alignment
Vision
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Summary

Author of the Harvard Business Review Project Management Handbook, Antonio Nieto-Rodriguez, writes about the importance of having a purpose for a project citing that when evaluating and prioritizing projects, looking at the business case alone is not enough. He further notes that knowing the project's purpose positions it toward the organization's goals. The Marshall Goldsmith coach member then suggests a simple straightforward method to uncover a project purpose.

Takeaways

  • All project management methodologies demand that projects have a well-defined business case. But when evaluating and prioritizing projects, looking at the business case alone is not enough.
  • It's important to understand how the project connects to its higher purpose as this can help the leaders decide whether the project aligns with the organization's goals.

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