Brand Story VS Narrative Marketing cover image

Brand Story VS Narrative Marketing

Comparing business-centric and customer-centric marketing.

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Brand Story
Narrative Marketing


All storytelling approaches boil down to two polar opposites: business-centric and customer-centric marketing. On the business-centric model, the focus is on the business, it’s history, how it overcame adversity, and about the product/service provided. The customer-centric model, on the other hand, is all about empathizing with your audience by telling your customers story. Read to find out which one attracts 60% more business, and why.