The POWER of Marketing Narrative cover image

The POWER of Marketing Narrative

Secrets used to write better customer-centric marketing stories, called the Story Circle.

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Marketing
Narrative Marketing
Storytelling
User Engagement

Summary

The human brain responds to the descriptive power of stories in deeply affecting ways. Storytelling gives life or meaning to a scenario and makes that emotional connection, provoking feelings of ecstasy, sorrow, or peace and captivating your audience. This article dives into the universal structure of every story in order to give you the ability to engage your audience.