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Transmitting information between people with clarity & effectiveness.


Concepts in this Category

Social Interaction and Socialization

Humans need social experiences to learn their culture and to survive. Socialization essentially represents the whole process of learning throughout the life course and is a central influence on the behavior, beliefs, and actions of adults as well as of children. Social relationships are composed of both positive (affiliative) and negative (agonistic) interactions, representing opposing effects.

Related Resources Show Summaries

Interpersonal Communication

Interpersonal communication research addresses at least six categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during face-to-face communication; 2) how messages are produced; 3) how uncertainty influences behavior and information-management strategies; 4) deceptive communication; 5) relational dialectics; and 6) social interactions that are mediated by technology.

Organizational Communication

Organizational communication is how organizations represent, present, and constitute their organizational climate and culture - the attitudes, values and goals that characterize the organization and its members. It seeks to analyze communication needs of organizations and social interaction, understand its strengths and shortcomings, and to improve those processes.

Visual Communication

Visual communication is a broad spectrum that includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, and electronic resources - relying in part or whole on eyesight. It is often measured by comprehension of the audience, instead of personal aesthetic or artistic preference.