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Enterprise Coaching

How we pull big corporates out of their comfort zone

30 controversial innovation tricks from 6 peculiar industries used to move organizations from comfort to the growth zone.

Profile image of Nick De May
Nick De May
Jun 04, 2014 • 8 min read
4.38 (13)
Innovation
Entrepreneurship
Lean Startup
Enterprise Adaptability
Venture Creation

Summary

Getting companies (specially large ones) to innovate is no easy task. In this slideshow, the Board of Innovation shows us techniques they have used to spark creativity in their brainstorming sessions. They confronted corporates with unconventional markets to help them innovate like startups, and share examples to look for innovation inspiration in fields such as gaming, toys, fashion, criminals, dating, and sports.

Takeaways

  • Confronting corporates with unconventional markets is one of the most effective tools to pull them out of their comfort zone.
  • Pulling big corporations out of their comfort zone is a terrific way to make them innovate like startups.

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