Human Capital

The Creative Method v2

Breaking down the creative method and exploring the fundamental elements of creativity.

Jason Theodor

Jun 15, 2010 • 12 min read

4.50 (14)

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Creativity

Innovation

Learning

Problem Solving

Experimentation

Summary

Jason Theodor, a long-standing Creative Director in the digital advertising world, breaks down the creative method and explores the fundamental elements of creativity in this presentation. Most scientific phenomenons can be defined and expressed using the scientific method but creativity is not like that. It can only be described using the creativity method that generally defines it as the act of coming up with something that never existed. If you want to live a more creative life by understanding the meaning of creativity, the difference between the creativity method and the scientific method plus their elements, this presentation is a must-see.

Takeaways

Creativity is the ability to restructure one's understanding of a situation in a non-obvious way.
Most scientific phenomenons can be defined and expressed using the scientific method but creativity is not like that. It can only be described using the creativity method that generally defines creativity as the act of coming up with something that never existed.
The Scientific method elements include Focus, Observe, Hypothesizing, Experiment, and Evaluate while the Creative method elements are Focus, Act, Connect, Deviate, and Evaluate.