If you want to innovate, don’t say so cover image

If you want to innovate, don’t say so

The nature of innovation is about serendipitous encounters and connections.

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Sustaining Innovation


When we name our projects, we give our audience a frame of mind to which predict the essence of the job to be done. When a project is framed as "innovation", some expectations are created and pressures are introduced into the process - stifling creativity and making participants feel defensive. Sonja Blignaut shares how innovation often happens by accident - and cannot be mandated on the spot.