The Power of Asking ‘Why’
Learn how to effectively use 'why' during customer problem research.
Aug 15, 2020
•
5 min read
4.79
(19)
User-Centered Design
Product Discovery
Team Building
Customer Focus
Alignment
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Summary
Not understanding the customer problem is one of the top reasons projects fail. The reality is that there are multiple customer problems to be resolved, and each must be understood. Harsh Vardhan shares a technique called the "Y-Map", which helps to raise awareness of lesser known reasons to build the product while uncovering gaps not identified during customer interviews.
Takeaways
- For a new product to succeed, everyone involved in the process should know why the product is being produced. This lets everyone know all phases that are involved and how they pertain to the completion of the product. This enables the team to know the total process.
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