New is Easy but Right is Hard: Hacking Product Management cover image

New is Easy but Right is Hard: Hacking Product Management

How do we decide what goes into the product, determine it's roadmap, and balance between the business and technology needs.

Profile image of Bernard Leong
Nov 14, 2013 • 16 min read
4.14 (29)
Product Management
Product Roadmap
Product Development
Product Vision
Failure
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Summary

A very descriptive text in slides delving into Product Management, mainly focusing on what it is, what leads to a product manager's nightmare, the difference between good and bad product managers, how we decide the product roadmap, and many more. If your interest is to understand the responsibilities of a product manager, how to deal with the chasm in product development, and why some products fail, take a look at these slides.

Takeaways

  • Good product managers understand the market, product, and rivals and are eager to take full responsibility while bad product managers lack the required knowledge and make excuses when things fail.
  • In a startup, the CEO is the Product Manager and pilots operations such as marketing, customer sales, growth and feedback, product development, and roadmap, among others.
  • One of the reasons why most products slump is because of a lack of integration between marketing, sales, and product development.
  • There should be a balance between the business and the engineering team regarding the product's customer needs to avoid product failures.

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