10 Tips for Product Owners on (Business) Value cover image

10 Tips for Product Owners on (Business) Value

Defining how value is context dependent and the definition of value in a certain context may change over time.

Profile image of Robbin Schuurman
Nov 13, 2017 • 9 min read
4.38 (13)
Product Ownership
Goal Setting
Deliver Value Continuously
Small Increments
Value Proposition
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Summary

Robbin Schuurman explores the question of 'What is value in a product?" noting that product owners should maximize the value of the Product, in order to create, deliver and maintain a successful Product. However, he also captures that 'value' is dynamic and context-dependent thus its definition might change over time. He further suggests 10 tips to product owners about business values.

Takeaways

  • In Scrum, the Product Owners' main responsibility is to maximize the value of the Product, in order to create, deliver and maintain a successful Product.
  • Value comes in many different forms, value is context-dependent and the definition of value in a certain context may change over time.

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