Your strategy needs a minimum viable experience cover image
Service Design  •  Customer Satisfaction

Your strategy needs a minimum viable experience

The MVP works in small teams but break apart in large, complex systems.

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Customer Experience
Lean-Agile Mindset
Minimum Viable Product (MVP)
Service Orientation

Summary

Lean/Agile methodologies focus on the iterative delivery of a product and its features, often losing sight of the position and impact of the product across the customer value chain. This results in teams pushing a huge backlog of MVP’s to market and losing sight of the strategic vision and overall impact to customer experience. Stefanie Di Russo proposes the Minimum Viable Experience (MVE) as a way to bridge the gap between execution and static strategic plans.