Deep Awareness of the Current Experience
Driving better designed products and services by leveraging experience visions to create deep awareness of what the user actually experiences.
Sep 18, 2019
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6 min read
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Customer Experience
Customer Focus
Experimentation
Lean Experimentation
Customer Intimacy
Summary
As companies grow and positions become more specialized, employees no longer get exposed to the users' current experience with the product or service. This is what Jared M. Spool calls the "buildup of experience insulation". In this article, he shares how to bust through the insulation and make awareness a habit. He will convince you why deep awareness is the secret to growing enterprise design capability.
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