Jobs to be done personas cover image

Jobs to be done personas

Focus on the job, and all else will follow.

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Jobs to be Done (JTBD)


Creating personas helps team members understand the story and the relevant context of the users. They should assist the team make decisions and innovate faster. Nikki Anderson shares how to create JTBD Personas - from the initial research, the definition of a goal, choosing which information should be included, outlining, and designing the persona.