Jobs to be done personas
Focus on the job, and all else will follow.
Dec 13, 2019
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8 min read
3.00
(1)
Jobs to be Done (JTBD)
Personas
Summary
Creating personas helps team members understand the story and the relevant context of the users. They should assist the team make decisions and innovate faster. Nikki Anderson shares how to create JTBD Personas - from the initial research, the definition of a goal, choosing which information should be included, outlining, and designing the persona.
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