Love the Problem, Not Your Solution
Migrating your mentality from solution to a customer-problem centric view.
Aug 11, 2016
•
8 min read
4.50
(38)
Lean Startup
Failure
Minimum Viable Product (MVP)
Fail-Fast
Pivot
Summary
When entrepreneurs get a big idea, what is most visible and therefore gains the most attention is the proposed solution. But instead of focusing on what will be built or how it will arrive onto the customer, energy should be channeled towards finding evidence of a monetizable problem, and understanding the root problem that triggered the need in the first place. Only then begin formulating or proposing any solutions.
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