Love the Problem, Not Your Solution cover image

Love the Problem, Not Your Solution

Migrating your mentality from solution to a customer-problem centric view.

by  •  8 min read  •  5 Views
Lean Startup
Minimum Viable Product (MVP)


When entrepreneurs get a big idea, what is most visible and therefore gains the most attention is the proposed solution. But instead of focusing on what will be built or how it will arrive onto the customer, energy should be channeled towards finding evidence of a monetizable problem, and understanding the root problem that triggered the need in the first place. Only then begin formulating or proposing any solutions.