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What is a Minimum Viable Product (MVP)

A Minimum Viable Product is the smallest thing you can build that delivers customer value (as a bonus capturing some of that value back).

Profile image of Ash Maurya
Jun 12, 2017 • 2 min read
4.55 (11)
Lean Startup
Minimum Viable Product (MVP)
Customer Value Model
Value Creation Models
Build-Measure-Learn

Summary

Ash Maurya explores several definitions of a Minimum Viable Product (MVP) with their pros and cons and also coins a meaning to the term that he claims captures the value of the product developed back. If your intent is to know more about an MVP and its key benefits.

Takeaways

  • A Minimum Viable Product is that version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort - Eric Ries Definition.
  • A Minimum Viable Product is the smallest thing you can build that delivers customer value (and as a bonus captures some of that value back) - Ash Maurya

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