The Foolishness Of Fail Fast, Fail Often cover image

The Foolishness Of Fail Fast, Fail Often

It must not come at the expense of creative or critical thinking.

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Build-Measure-Learn
Continuous Learning
Fail-Fast
Lean Startup

Summary

The real aim of “fail fast, fail often,” is not to fail, but to be iterative. But when leaders do not fully understand or appreciate a concept, the results can have the opposite effect. Dan Pontefract shares his experience that when executives institute a “fail fast, fail often” mantra, it may come at the expense of creative or critical thinking, being reasoned as a pre-cursor to success instead of judicious, thoughtful decisions.