The Foolishness Of Fail Fast, Fail Often

The real aim of “fail fast, fail often,” is not to fail, but to be iterative. But when leaders do not fully understand or appreciate a concept, the results can have the opposite effect. Dan Pontefract shares his experience that when executives institute a “fail fast, fail often” mantra, it may come at the expense of creative or critical thinking, being reasoned as a pre-cursor to success instead of judicious, thoughtful decisions.