Product Team FAQ cover image

Product Team FAQ

A follow-on article addressing many of the questions received about the "Product vs. Feature Teams" article.

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Value Creation Models


Marty Cagan responds to several follow-up questions from his followers through email about Product teams and how they differ from other teams like Delivery teams and Feature teams in this article. Check how he answers the questions in detail through the entire dialog.


  • Delivery teams are not cross-functional, they are not focused on outcome (they are all about output), and they are not empowered.
  • Designing is about much more than just usability, and engineering is about much more than feasibility.
  • Feature teams usually are cross-functional, but they are still all about output and not empowered.
  • Product teams are cross-functional, focused and measured by outcome, and empowered to come up with solutions that work.