Startup Design: The Xmas Light Metaphor cover image
User-Centered Design

Startup Design: The Xmas Light Metaphor

Comparing the structured and open canvas methods of design.

Profile image of Jeff Gothelf
Jeff Gothelf
Jan 31, 2010 • 3 min read
4.75 (4)
User Interface Design (UI)
Innovation

Summary

In a light-hearted article Jeff Gothelf compares existing corporate redesign with taking out the Christmas lights from last year, first untangling the existing situation. During the untangling one discover's what works and what can be salvaged. One the other hand, design in a fresh startup process comes with a blank slate - a clean box of lights.

Suggested Resources